Google Ads & Paid Advertising in London for UK Small Businesses
At OB Solution, we manage your online advertising so you can get your business in front of ready-to-buy customers instantly. From high-intent Google Search ads and local click-to-call campaigns to Microsoft Ads and retargeting, we build simple, targeted ad campaigns that turn search traffic into phone calls, quote requests, and revenue across London and the UK.
Google Ads That Convert: Turn Local Searchers into Paying Clients
As a local Google Ads agency, we understand that your ad budget must generate a real return on investment. First impressions happen at the very top of Google—you have mere seconds to capture high-intent buyers. We combine targeted keyword bidding with persuasive ad copywriting to help your business win qualified leads in competitive London markets.
High-Intent Keyword Targeting
We target search terms used by ready-to-buy local customers while building strict negative keyword lists to ensure your budget is never wasted on irrelevant clicks or DIY searchers.
Conversion-Focused Ad Copy
Great placement means nothing without action. We write clear, persuasive ad text and configure sitelink extensions to encourage searchers to click, call, or request a quote immediately.
Mobile-First Call Campaigns
With over 70% of local service searches occurring on mobile devices, we build call-focused mobile campaigns featuring direct click-to-call buttons that connect on-the-go buyers straight to your phone.
Transparent Lead Tracking
Every campaign is built with measurable ROI in mind. We set up conversion tracking for phone calls and website form fills so you know exactly how many leads your advertising budget generates.
Transform Your Business with Expert Google Advertising in London
First impressions happen when customers are ready to buy. When potential clients search for your services on Google, paid search ads place your business right at the top of the results page. At OB Solution, we provide expert Google Ads management that combines targeted keyword setup with clear copywriting, helping London businesses win high-value leads in competitive markets.
Our Google Ads management services in London focus on creating search campaigns that deliver measurable outcomes, lower your cost per lead, and drive direct customer calls. Whether you are launching your first Google Ads campaign or seeking to fix an underperforming ad account, we build custom advertising strategies tailored to your exact budget and growth goals.
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What You Get with OB Solution
- Complete Google Ads account setup and campaign organisation
- High-intent keyword targeting matched with negative keyword protection
- Clear ad copywriting with custom call assets and location extensions
- Full conversion tracking setup for phone calls and website forms
- Mobile-optimised click-to-call ads for instant customer enquiries
- Landing page reviews to turn more ad visitors into paying leads
- Regular bid updates, search term cleaning, and quality checks
- Easy-to-read monthly performance reports showing your cost-per-lead
Ready to Elevate Your Google Search Presence?
Your Google Search presence is often the first touchpoint ready-to-buy customers have with your business—make it count. As a trusted London digital agency, we help small businesses across the UK turn Google ad campaigns into reliable lead-generation channels.
Get started today with a free consultation. Our team will audit your current ad setup, analyse your local market, and provide clear recommendations to build a Google Ads campaign that works as hard as you do.
FAQs
How much ad spend do I need for Google Ads?
We recommend starting with a minimum monthly ad spend of £500 to £1,000 paid directly to Google. This budget ensures enough daily click volume to gather data, test keywords, and generate a steady stream of customer leads.
How quickly will I see results from Google Ads?
Unlike organic SEO, Google Ads can generate leads immediately. Once your campaign and conversion tracking are set up and approved by Google (typically within 24 to 48 hours), your ads will appear at the top of search results and start driving traffic instantly.
Do I need a custom landing page for my Google Ads?
While we can send traffic to your existing website, dedicated landing pages significantly increase your conversion rate. We review your current pages and suggest simple layout tweaks, clear call-to-action buttons, and trust badges to ensure high lead conversion.
Do I maintain ownership of my Google Ads account?
Yes, 100%. We build or manage campaigns inside your owned Google Ads account. You pay Google directly for ad spend, retain full ownership of all data, and can access your account at any time.
How do you prevent wasted spend on irrelevant clicks?
We build negative keyword lists prior to launch to block non-commercial search terms (such as “free,” “jobs,” “diy,” or “courses”). We also use exact and phrase-match keywords, geotargeted location boundaries, and conduct weekly search term reviews to block wasteful clicks.
Our Google Ads Management Packages
Starter Search
£295 / month (+ Google Ad Spend)
- 2 Focused Search Campaigns: Targeted local keywords set up for your primary service area.
- Negative Keyword Protection: Bi-weekly updates to block non-commercial and DIY searchers.
- Mobile Click-to-Call Ads: Direct phone call buttons for on-the-go mobile searchers.
- Lead Tracking Setup: Tracking configured for phone calls and contact form submissions.
- Ad Copywriting & Assets: Persuasive ad text paired with sitelink and call extensions.
- Monthly Summary: Simple, plain-English report tracking spend, calls, and cost-per-lead.
Business Growth *(Most Popular)*
£495 / month
- Up to 5 Custom Campaigns: Expanded coverage across Google Search and Microsoft Ads.
- A/B Ad Copy Testing: Multiple ad variations tested continuously to increase click rates.
- Weekly Account Optimisation: Weekly bid updates, Quality Score checks, and keyword cleaning.
- Full GA4 & Conversion Tracking: Tracking for web forms, call buttons, and key user actions.
- Landing Page Conversion Audit: Reviews and recommendations to turn more clicks into leads.
- Detailed Growth Report: Monthly breakdown of lead sources, cost-per-inquiry, and performance trends.
Market Dominance
£795 / month
- Multi-Channel Ad Strategy: Google Search, Microsoft Ads, and Meta retargeting campaigns.
- Unlimited Campaign Structure: Targeted campaign setups across multiple towns or service categories.
- Continuous Bid & Quality Tuning: Ongoing adjustments to lower your cost-per-click and cost-per-lead.
- Advanced Lead Tracking: Call tracking, multi-step form tracking, and revenue attribution.
- Dedicated UK Account Specialist: Direct access to your lead strategist with a monthly 1-on-1 review call.
- Landing Page Copy Tweaks: Direct optimisation of headline and form copy on your landing pages.
Custom Ad Campaign
- Multi-Location Account Build: Custom geographic campaigns for multi-branch UK operations.
- Google Shopping Setup: Product feed optimisation and Shopping campaign management.
- Custom Retargeting Funnels: Multi-platform ad funnels designed to re-engage past website visitors.
- Bi-Weekly Strategy Calls: Frequent strategy reviews and real-time performance tweaks.